{"id":4933,"date":"2016-03-15T23:25:19","date_gmt":"2016-03-15T21:25:19","guid":{"rendered":"http:\/\/old.smadarsheffi.com\/?p=4933"},"modified":"2016-03-18T18:37:10","modified_gmt":"2016-03-18T16:37:10","slug":"%d7%a6%d7%95%d7%9e%d7%97-%d7%93%d7%95%d7%9e%d7%9d","status":"publish","type":"post","link":"https:\/\/old.smadarsheffi.com\/?p=4933","title":{"rendered":"\u05e6\u05d5\u05de\u05d7 \u05d3\u05d5\u05de\u05dd"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_middle\"><div class=\"fcbkbttn_like fcbkbttn_large_button\"><fb:like href=\"https:\/\/old.smadarsheffi.com\/?p=4933\" action=\"like\" colorscheme=\"light\" layout=\"button_count\"  size=\"large\"><\/fb:like><\/div><\/div><div class=\"46514b4e6dfe3a5958c776320ad8f767\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- smadarsheffi top banner -->\r\n<ins 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href=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/\u05d3\u05d5\u05d3-\u05e2\u05d3\u05d9\u05e7\u05d0-\u05dc\u05dc\u05d0-\u05db\u05d5\u05ea\u05e8\u05ea-2012-\u05d3\u05d9\u05e4\u05d8\u05d9\u05da-\u05ea\u05e6\u05e8\u05d9\u05d1-\u05e6\u05d9\u05dc\u05d5\u05de\u05d9-\u05d5\u05d0\u05e7\u05d5\u05d5\u05d8\u05d9\u05e0\u05d8\u05d4.jpg\" rel=\"lightbox[4933]\"><img aria-describedby=\"caption-attachment-4938\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-4938\" src=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/\u05d3\u05d5\u05d3-\u05e2\u05d3\u05d9\u05e7\u05d0-\u05dc\u05dc\u05d0-\u05db\u05d5\u05ea\u05e8\u05ea-2012-\u05d3\u05d9\u05e4\u05d8\u05d9\u05da-\u05ea\u05e6\u05e8\u05d9\u05d1-\u05e6\u05d9\u05dc\u05d5\u05de\u05d9-\u05d5\u05d0\u05e7\u05d5\u05d5\u05d8\u05d9\u05e0\u05d8\u05d4-232x300.jpg\" alt=\"\u05d3\u05d5\u05d3 \u05e2\u05d3\u05d9\u05e7\u05d0,  \u05dc\u05dc\u05d0 \u05db\u05d5\u05ea\u05e8\u05ea, 2012  (\u05d3\u05d9\u05e4\u05d8\u05d9\u05da) , \u05ea\u05e6\u05e8\u05d9\u05d1 \u05e6\u05d9\u05dc\u05d5\u05de\u05d9 \u05d5\u05d0\u05e7\u05d5\u05d5\u05d8\u05d9\u05e0\u05d8\u05d4\" width=\"232\" height=\"300\" srcset=\"https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/\u05d3\u05d5\u05d3-\u05e2\u05d3\u05d9\u05e7\u05d0-\u05dc\u05dc\u05d0-\u05db\u05d5\u05ea\u05e8\u05ea-2012-\u05d3\u05d9\u05e4\u05d8\u05d9\u05da-\u05ea\u05e6\u05e8\u05d9\u05d1-\u05e6\u05d9\u05dc\u05d5\u05de\u05d9-\u05d5\u05d0\u05e7\u05d5\u05d5\u05d8\u05d9\u05e0\u05d8\u05d4-232x300.jpg 232w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/\u05d3\u05d5\u05d3-\u05e2\u05d3\u05d9\u05e7\u05d0-\u05dc\u05dc\u05d0-\u05db\u05d5\u05ea\u05e8\u05ea-2012-\u05d3\u05d9\u05e4\u05d8\u05d9\u05da-\u05ea\u05e6\u05e8\u05d9\u05d1-\u05e6\u05d9\u05dc\u05d5\u05de\u05d9-\u05d5\u05d0\u05e7\u05d5\u05d5\u05d8\u05d9\u05e0\u05d8\u05d4-794x1024.jpg 794w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/\u05d3\u05d5\u05d3-\u05e2\u05d3\u05d9\u05e7\u05d0-\u05dc\u05dc\u05d0-\u05db\u05d5\u05ea\u05e8\u05ea-2012-\u05d3\u05d9\u05e4\u05d8\u05d9\u05da-\u05ea\u05e6\u05e8\u05d9\u05d1-\u05e6\u05d9\u05dc\u05d5\u05de\u05d9-\u05d5\u05d0\u05e7\u05d5\u05d5\u05d8\u05d9\u05e0\u05d8\u05d4.jpg 1486w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/a><p id=\"caption-attachment-4938\" class=\"wp-caption-text\">\u05d3\u05d5\u05d3 \u05e2\u05d3\u05d9\u05e7\u05d0, \u05dc\u05dc\u05d0 \u05db\u05d5\u05ea\u05e8\u05ea, 2012 (\u05d3\u05d9\u05e4\u05d8\u05d9\u05da) , \u05ea\u05e6\u05e8\u05d9\u05d1 \u05e6\u05d9\u05dc\u05d5\u05de\u05d9 \u05d5\u05d0\u05e7\u05d5\u05d5\u05d8\u05d9\u05e0\u05d8\u05d4<\/p><\/div>\n<p dir=\"rtl\" style=\"text-align: right;\">\u05d4\u05d0\u05e0\u05d5\u05e9\u05d9 \u05e2\u05dc \u05d4\u05de\u05e2\u05e8\u05db\u05ea \u05d4\u05d0\u05e7\u05d5\u05dc\u05d5\u05d2\u05d9\u05ea. \u05d4\u05ea\u05e2\u05e8\u05d5\u05db\u05d4 \u05d4\u05d6\u05d5 \u05de\u05d1\u05d9\u05d0\u05d4 \u05d9\u05d9\u05e6\u05d5\u05d2\u05d9\u05dd \u05e9\u05dc \u05d8\u05d1\u05e2 \u05e9\u05e1\u05e4\u05d5\u05d2\u05d9\u05dd \u05d1\u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9\u05d5\u05ea, \u05e8\u05d7\u05d5\u05e7\u05d9\u05dd \u05de\u05d8\u05d1\u05e2 \u05d1\u05de\u05e8\u05d7\u05d1. \u05d4\u05dd \u05e0\u05e2\u05d9\u05dd \u05de\u05d4\u05d0\u05e6\u05d8\u05dc\u05d4 \u05d4\u05de\u05d3\u05e2\u05d9\u05ea \u05e9\u05dc \u05d4\u05e2\u05d1\u05d5\u05d3\u05d5\u05ea \u05e9\u05dc <strong>\u05d0\u05dc\u05d9\u05e2\u05d6\u05e8 \u05d6\u05d5\u05e0\u05e0\u05e9\u05d9\u05d9\u05df<\/strong> \u05e9\u05de\u05d1\u05d5\u05d3\u05d3 \u05d5\u05de\u05e4\u05e8\u05e7 \u05e6\u05de\u05d7\u05d9\u05dd , \u05e1\u05d5\u05e8\u05e7 \u05d5\u05db\u05d5\u05ea\u05d1 \u05d0\u05d5\u05d3\u05d5\u05ea\u05d9\u05d4\u05dd \u05d1\u05de\u05e1\u05d5\u05e8\u05ea \u05d4\u05de\u05de\u05e9\u05d9\u05db\u05d4 \u05d0\u05ea \u05d4\u05d0\u05e0\u05e6\u05d9\u05e7\u05dc\u05d5\u05e4\u05d3\u05d9\u05d5\u05ea 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\u05de\u05d7\u05d3\u05e9 \u05d1\u05de\u05d4 \u05e9\u05e0\u05d3\u05de\u05d4 \u05ea\u05d7\u05d9\u05dc\u05d4 \u05db\u05ea\u05de\u05d5\u05e0\u05d4 \u05e9\u05dc \u05ea\u05e7\u05d5\u05d5\u05d4 \u05d0\u05da \u05d4\u05d5\u05e4\u05da \u05dc\u05d6\u05d5\u05d5\u05e2\u05d4 \u05d7\u05d5\u05d6\u05e8\u05ea (\u05db\u05e2\u05d5\u05e0\u05e9\u05d5 \u05e9\u05dc \u05e4\u05e8\u05d5\u05de\u05ea\u05d0\u05d5\u05e1 \u05e9\u05e2\u05d9\u05d8 \u05de\u05e0\u05e7\u05e8 \u05d0\u05ea \u05db\u05d1\u05d3\u05d5 \u05e9\u05de\u05d7\u05dc\u05d9\u05dd \u05d0\u05d7&#8221;\u05db \u05d5\u05d7\u05d5\u05d6\u05e8 \u05d7\u05dc\u05d9\u05dc\u05d4) .<\/p>\n<div id=\"attachment_4936\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed.jpg\" rel=\"lightbox[4933]\"><img aria-describedby=\"caption-attachment-4936\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-4936\" src=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed-300x200.jpg\" alt=\"\u05d0\u05d9\u05e8\u05d9\u05ea \u05d7\u05de\u05d5 \" width=\"300\" height=\"200\" srcset=\"https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed-300x200.jpg 300w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed-1024x682.jpg 1024w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed.jpg 1620w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-4936\" class=\"wp-caption-text\">\u05d0\u05d9\u05e8\u05d9\u05ea \u05d7\u05de\u05d5<\/p><\/div>\n<p dir=\"rtl\" style=\"text-align: right;\"><strong>\u05d0\u05d9\u05e8\u05d9\u05ea \u05d7\u05de\u05d5<\/strong> \u05de\u05e6\u05d9\u05e2\u05d4 \u05d8\u05d1\u05e2 \u05e7\u05d8\u05df, \u05e0\u05d9\u05d9\u05d3 \u05d5&#8221;\u05d7\u05d9&#8221;. \u05de\u05d0\u05d5\u05d5\u05e8\u05e8 \u05e7\u05d8\u05df \u05d9\u05d5\u05e6\u05e8 \u05d0\u05d5\u05d5\u05e9\u05d4 \u05d1\u05de\u05d2\u05d6\u05e8\u05d5\u05ea \u05e6\u05de\u05d7\u05d9\u05dd \u05d1\u05e7\u05d5\u05e4\u05e1\u05ea \u05e2\u05e5 \u05e7\u05d8\u05e0\u05d4, \u05db\u05de\u05d5 \u05ea\u05de\u05e6\u05d9\u05ea \u05db\u05dc \u05d4\u05d6\u05d9\u05db\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05d0\u05e4\u05e9\u05e8 \u05dc\u05de\u05e6\u05d5\u05d0 \u05d1\u05e6\u05de\u05d7\u05d9\u05dd \u05de\u05d9\u05d5\u05d1\u05e9\u05d9\u05dd \u05e9\u05d4\u05d5\u05e0\u05d7\u05d5 \u05d5\u05e0\u05e9\u05db\u05d7\u05d5 \u05d1\u05d3\u05e4\u05d9 \u05e1\u05e4\u05e8. \u05d6\u05d9\u05db\u05e8\u05d5\u05df \u05d8\u05d1\u05e2 \u05e9\u05de\u05ea\u05e8\u05d7\u05e7 \u05d5\u05e6\u05d5\u05dc\u05dc \u05dc\u05ea\u05ea \u05de\u05d5\u05d3\u05e2 \u05d4\u05d5\u05d0 \u05d4\u05ea\u05d7\u05d5\u05e9\u05d4 \u05e9\u05d9\u05d5\u05e6\u05e8\u05d5\u05ea \u05d4\u05e2\u05d1\u05d5\u05d3\u05d5\u05ea \u05d4\u05e7\u05d8\u05e0\u05d5\u05ea \u05e9\u05dc <strong>\u05d8\u05dc \u05d0\u05de\u05d9\u05ea\u05d9-\u05dc\u05d1\u05d9\u05d0<\/strong> \u05d4\u05e2\u05e9\u05d5\u05d9\u05d5\u05ea \u05e1\u05d5\u05d3\u05d4 \u05dc\u05e9\u05ea\u05d9\u05d9\u05d4. \u05d0\u05dc\u05d5 \u05ea\u05e6\u05d5\u05e8\u05d5\u05ea \u05e9\u05de\u05e2\u05dc\u05d5\u05ea \u05e2\u05dc \u05d4\u05d3\u05e2\u05ea \u05e6\u05de\u05d7\u05d9\u05dd \u05dc\u05d0 \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d9\u05dd ,\u05e8\u05e2\u05d9\u05d5\u05df \u05e9\u05dc \u05e6\u05de\u05d7\u05d9\u05dd \u05d9\u05d5\u05ea\u05e8 \u05de\u05d0\u05e9\u05e8 . \u05d4\u05e1\u05d7\u05dc\u05d1\u05d9\u05dd \u05e9\u05dc \u05d3\u05d5\u05d3 \u05e2\u05d3\u05d9\u05e7\u05d0, \u05e0\u05d5\u05e9\u05d0 \u05e9\u05d4\u05d5\u05d0 \u05e9\u05d1 \u05d5\u05e2\u05d5\u05e1\u05e7 \u05d1\u05d5 \u05d1\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea \u05de\u05e0\u05db\u05d9\u05d7\u05d9\u05dd \u05d0\u05ea \u05d4\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05d8\u05d1\u05e2 \u05dc\u05d4\u05ea\u05d4\u05d3\u05e8\u05d5\u05ea, \u05d0\u05ea \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4 \u05d1\u05d8\u05d1\u05e2 \u05e8\u05d7\u05d5\u05e7 \u05db\u05e1\u05de\u05dc \u05e9\u05dc \u05d0\u05e0\u05d9\u05e0\u05d5\u05ea. \u05d1\u05d4\u05d3\u05e4\u05e1 \u05d1\u05e9\u05d7\u05d5\u05e8 \u05d5\u05d0\u05d3\u05d5\u05dd \u05d4\u05e1\u05d7\u05dc\u05d1\u05d9\u05dd \u05d4\u05dd \u05e1\u05db\u05de\u05d4 \u05d1\u05dc\u05d1\u05d3, \u05e1\u05d9\u05de\u05df \u05e8\u05d9\u05e7 \u05dc\u05d8\u05d1\u05e2 \u05e8\u05d7\u05d5\u05e7 . \u05d4\u05d4\u05d7\u05dc\u05e4\u05d4 \u05e9\u05dc \u05d8\u05d1\u05e2 \u05d1\u05e1\u05d9\u05de\u05df \u05d8\u05d1\u05e2 , \u05d4\u05ea\u05e9\u05d5\u05e7\u05d4 \u05dc\u05e9\u05dc\u05d5\u05d8 \u05d1\u05d5 \u05d5\u05dc\u05d4\u05e2\u05e6\u05d9\u05dd \u05d0\u05ea \u05e8\u05d5\u05e9\u05dd \u05d4\u05d8\u05d1\u05e2 \u05ea\u05d5\u05da \u05d4\u05ea\u05e2\u05de\u05e8\u05d5\u05ea \u05d1\u05d3\u05d1\u05e8 \u05e2\u05e6\u05de\u05d5 \u05e2\u05d5\u05de\u05d3 \u05d1\u05de\u05d5\u05e7\u05d3 \u05d4\u05e6\u05d9\u05dc\u05d5\u05de\u05d9\u05dd \u05e9\u05dc \u05e2\u05d9\u05e0\u05ea \u05d0\u05de\u05d9\u05e8 \u05e9\u05db\u05d5\u05ea\u05e8\u05dd Greenwash \u00a0\u00a0\u05de\u05ea\u05d9\u05d7\u05e1\u05ea \u05dc\u05e4\u05e8\u05e7\u05d8\u05d9\u05e1 \u05e9\u05dc \u05ea\u05e2\u05ea\u05e2\u05d5\u05e2\u05d9\u05dd \u05d5\u05e4\u05e8\u05d3\u05d5\u05db\u05e1\u05d9\u05dd \u05e9\u05e0\u05d5\u05e6\u05e8\u05d9\u05dd \u05db\u05d0\u05e9\u05e8 \u05ea\u05d7\u05ea \u05de\u05e1\u05d5\u05d5\u05d4 \u05e9\u05d9\u05de\u05d5\u05e8 \u05d0\u05d5 \u05e9\u05d9\u05e7\u05d5\u05dd \u05d8\u05d1\u05e2 \u05d4\u05d5\u05e8\u05e1\u05d9\u05dd \u05d5\u05de\u05de\u05e1\u05d7\u05e8\u05d9\u05dd \u05d0\u05d5\u05ea\u05d5.<\/p>\n<div id=\"attachment_4937\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4.jpg\" rel=\"lightbox[4933]\"><img aria-describedby=\"caption-attachment-4937\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-4937\" src=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4-300x168.jpg\" alt=\"theAbandoning\" width=\"300\" height=\"168\" srcset=\"https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4-300x168.jpg 300w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4-1024x576.jpg 1024w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-4937\" class=\"wp-caption-text\">theAbandoning<\/p><\/div>\n<p dir=\"rtl\" style=\"text-align: right;\"><strong>\u05d3\u05e0\u05d4 \u05dc\u05d5\u05d9<\/strong> \u05e9\u05d1\u05d4 \u05d5\u05e2\u05d5\u05e1\u05e7\u05ea \u05d1\u05d5\u05d9\u05d3\u05d9\u05d0\u05d5 \u00a0\u00a0Abandoning \u05d1\u05e6\u05de\u05d7\u05d9\u05d4 \u05e9\u05de\u05db\u05e1\u05d4,\u05e9\u05e6\u05d5\u05de\u05d7\u05ea \u05e4\u05e8\u05d0 ,\u05e9\u05de\u05d0\u05ea\u05d2\u05e8\u05ea \u05e1\u05d1\u05d9\u05d1\u05d4 \u05ea\u05e8\u05d1\u05d5\u05ea\u05d9\u05ea , \u05d1\u05d3\u05d5\u05de\u05d4 \u05dc\u05e2\u05d1\u05d5\u05d3\u05d4 \u05e9\u05d9\u05e6\u05e8\u05d4\u00a0 \u05dc\u05e4\u05e0\u05d9 \u05de\u05e1\u05e4\u05e8 \u05e9\u05e0\u05d9\u05dd (\u05d5\u05e9\u05d6\u05db\u05ea\u05d4 \u05d2\u05dd \u05dc\u05e4\u05e8\u05e9\u05e0\u05d5\u05d9\u05d5\u05ea \u05e4\u05d5\u05dc\u05d9\u05d8\u05d9\u05d5\u05ea) . \u05db\u05d0\u05df \u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d7\u05dc\u05d5\u05e0\u05d5\u05ea \u05d3\u05d9\u05e8\u05d4 \u05e9\u05d1\u05e2\u05dc\u05d9\u05d4 \u05d4\u05d9\u05d4 \u05d2\u05e0\u05df \u05e9\u05e0\u05e4\u05d8\u05e8 \u05d5\u05de\u05e2\u05e8\u05db\u05ea \u05d4\u05e9\u05e7\u05d9\u05d4 \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9\u05ea \u05d4\u05de\u05e9\u05d9\u05db\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc \u05d1\u05d1\u05d9\u05ea\u05d5 \u05dc\u05d0\u05d7\u05e8 \u05de\u05d5\u05ea\u05d5 . \u05d4\u05e6\u05de\u05d7\u05d9\u05d9\u05d4 \u05e9\u05de\u05e9\u05d2\u05e9\u05d2\u05ea \u05d5\u05de\u05d5\u05e6\u05d2\u05ea \u05db\u05e4\u05e8\u05d0\u05d9\u05ea, \u00a0\u05e4\u05d5\u05e8\u05e7\u05ea \u05e2\u05d5\u05dc, \u05db\u05d0\u05d9\u05dc\u05d5 \u05d6\u05db\u05ea\u05d4 \u05dc\u05d7\u05e8\u05d5\u05ea \u05e4\u05ea\u05d0\u05d5\u05de\u05d9\u05ea \u05d5\u05d4\u05d5\u05d0 \u05de\u05d5\u05d3\u05e2\u05ea \u05dc\u05e7\u05d5\u05e6\u05e8 \u05d9\u05de\u05d9\u05d4.<br \/>\n\u05d4\u05ea\u05e2\u05e8\u05d5\u05db\u05d4 \u05d0\u05d9\u05e0\u05d4 \u05d0\u05de\u05d9\u05e8\u05d4 \u05de\u05d7\u05d3\u05e9\u05ea \u05d0\u05da \u05d4\u05d9\u05d0 \u05d9\u05e4\u05d4 \u05d5\u05de\u05e2\u05e0\u05d9\u05d9\u05e0\u05ea \u05de\u05d3\u05d9\u05d5\u05de\u05dc\u05d9\u05ea \u05d5\u05de\u05d0\u05d9\u05e8\u05d4 \u05e9\u05d5\u05d1 \u05d0\u05ea \u05d9\u05d7\u05e1\u05d9 \u05d4\u05de\u05dc\u05d0\u05db\u05d5\u05ea\u05d9 \u05d5\u05d4\u05d8\u05d1\u05e2\u05d9 \u05db\u05d1\u05e2\u05d9\u05d4 \u05de\u05e4\u05e2\u05e4\u05e2\u05ea .<\/p>\n<p dir=\"rtl\">\u05d0\u05d5\u05e6\u05e8\u05ea: \u05ea\u05de\u05e8 \u05d2\u05d9\u05e1\u05e4\u05d0\u05df-\u05d2\u05e8\u05d9\u05e0\u05d1\u05e8\u05d2<\/p>\n<p dir=\"rtl\" style=\"text-align: right;\">\u00a0 \u00a0&#8220;\u05e6\u05d5\u05de\u05d7 \u05d3\u05d5\u05de\u05dd&#8221; \u00a0\u05e1\u05d3\u05e0\u05d0\u05d5\u05ea \u05d4\u05d0\u05de\u05e0\u05d9\u05dd \u2013 \u05d2\u05dc\u05e8\u05d9\u05d4 \u05ea(\u05d0)\u05e2\u05e9\u05d9\u05d9\u05d4, \u05e8\u05d7&#8217; \u05d4\u05d0\u05d5\u05de\u05df 26, \u05d0.\u05ea. \u05ea\u05dc\u05e4\u05d9\u05d5\u05ea, \u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd<\/p>\n<h3 dir=\"rtl\"><span style=\"color: #ff0000;\"><strong><em>\u05d4<\/em><\/strong><em>\u05e8\u05e9\u05de\u05d4 \u05dc\u05e0\u05d9\u05d5\u05d6\u05dc\u05d8\u05e8 \u05d4\u05e4\u05d9\u05e8\u05e1\u05d5\u05de\u05d9 \u05d4\u05e9\u05d1\u05d5\u05e2\u05d9 \u05e9\u05dc &#8220;\u05d4\u05d7\u05dc\u05d5\u05df&#8221; \u05d1\u05e0\u05d5\u05e9\u05d0\u05d9 \u05d0\u05de\u05e0\u05d5\u05ea, \u05d0\u05d9\u05e8\u05d5\u05e2\u05d9\u05dd \u05d5\u05ea\u05e2\u05e8\u05d5\u05db\u05d5\u05ea \u05d7\u05d3\u05e9\u05d5\u05ea &#8211; www.smadarsheffi.com\/?p=925 (\u05d4\u05e8\u05d9\u05e9\u05d5\u05dd \u05e0\u05e4\u05e8\u05d3 \u05de\u05d4\u05e8\u05d9\u05e9\u05d5\u05dd \u05dc\u05d1\u05dc\u05d5\u05d2 )<\/em><\/span><\/h3>\n<p style=\"text-align: left;\">\n<h2 style=\"text-align: left;\"><strong><em>Still Life<\/em><\/strong><\/h2>\n<p style=\"text-align: left;\"><strong><em>Still Life<\/em><\/strong><strong>,<\/strong> the current exhibit at the ArtCube Gallery at the Jerusalem Artists\u2019 Studios, Talpiot, is a small and charming group exhibition referring in a wise and beautiful way to the very complex relationship between human beings and nature. In recent years,\u00a0 a slow, minor change is taking place, towards the understanding that the world was not created exclusively for humans, and the realization that the human race has a terrible impact on global ecology.<\/p>\n<div id=\"attachment_4936\" style=\"width: 650px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed.jpg\" rel=\"lightbox[4933]\"><img aria-describedby=\"caption-attachment-4936\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-4936 size-large\" src=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed-1024x682.jpg\" alt=\"\u05d0\u05d9\u05e8\u05d9\u05ea \u05d7\u05de\u05d5 \" width=\"640\" height=\"426\" srcset=\"https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed-1024x682.jpg 1024w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed-300x200.jpg 300w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/unnamed.jpg 1620w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><p id=\"caption-attachment-4936\" class=\"wp-caption-text\">\u05d0\u05d9\u05e8\u05d9\u05ea \u05d7\u05de\u05d5<\/p><\/div>\n<p style=\"text-align: left;\">\nRepresentations of nature suffused with artificiality, nature as distant from actual nature, the works move from quasi-scientific pieces by <strong>Eliezer Sonnenschein,<\/strong> which isolate and deconstruct plants in a continuation of the late 19<sup>th<\/sup> and early 20<sup>th<\/sup> century tradition of botanical encyclopedias, to the video by <strong>Einat Arif-Galanti. <\/strong>The video depicts plastic plants that embody the refusal of mortality. They change through a cycle of pruning, destruction and regrowth. At first, the vegetation seems to be a picture of hope, but it soon becomes a repetitive horror like Prometheus\u2019s punishment, forced to endure a vulture gnawing on his liver, which regrew the next day.<br \/>\n<strong>Irit Hemmo<\/strong> offers a slice of nature that is small, portable and \u201calive.\u201d A fan creates a ripple in cutouts of plants in a small wooden box, like a distillation of memories found in dried plants pressed between the pages of a book and forgotten. <strong>Tal Amitai-Lavi<\/strong> made mock-plants from baking soda generating a memory of distant nature diving into the subconscious. The shapes bring to mind non-specific plants, an idea of plants. <strong>David Adika<\/strong>\u2019s orchids, a subject he has addressed in recent years, make present the use of nature for self-glorification, a symbol of connoisseurship. In a black and red print, the orchids become a mere schema, an empty sign for nature. Replacing nature by a sign signifying control, making an impression of nature while abusing the thing itself, is the focus of photographs by <strong>Einat Amir<\/strong>. The title <em>Greenwash <\/em>refers to a practice of illusions and paradoxes created under the guise of nature conservation or restoration while plundering and commercializing it.<\/p>\n<div id=\"attachment_4937\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4.jpg\" rel=\"lightbox[4933]\"><img aria-describedby=\"caption-attachment-4937\" decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-4937\" src=\"http:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4-300x168.jpg\" alt=\"theAbandoning\" width=\"300\" height=\"168\" srcset=\"https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4-300x168.jpg 300w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4-1024x576.jpg 1024w, https:\/\/old.smadarsheffi.com\/wp-content\/uploads\/2016\/03\/theAbandoning_doc4.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-4937\" class=\"wp-caption-text\">theAbandoning<\/p><\/div>\n<p style=\"text-align: left;\">\n<strong>Dana Levy<\/strong>\u2019s video <em>Abandoning <\/em>depicts vegetation growing wild, covering buildings and challenging the cultural environment. It is similar to a work she created several years ago (which was subject to political interpretations). The current work features the covered windows of an apartment owned by a gardener. After he died, the automatic irrigation system continued to operate, leading to flourishing vegetation gone wild, throwing off all restraint, as if granted instantaneous freedom but aware of its short life.<br \/>\nThe exhibition does not make a new statement, but its plethora of mediums is interesting, illuminating the relationship between the artificial and the natural as a surfacing problem.<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\"><strong>Curator: Tamar Gispan-Greenberg<\/strong><\/p>\n<p style=\"text-align: left;\"><em>Still Life<\/em>, ArtCube Artists\u2019 Studios, Talpiot Artists\u2019 Studios, 26 HaUman, Talpiot Industrial Zone, Jerusalem<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_middle\"><div class=\"fcbkbttn_like fcbkbttn_large_button\"><fb:like href=\"https:\/\/old.smadarsheffi.com\/?p=4933\" action=\"like\" colorscheme=\"light\" layout=\"button_count\"  size=\"large\"><\/fb:like><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u05e6\u05d5\u05de\u05d7 \u05d3\u05d5\u05de\u05dd \u05d1\u05e1\u05d3\u05e0\u05d0\u05d5\u05ea \u05d4\u05d0\u05de\u05e0\u05d9\u05dd \u05d9\u05e8\u05d5\u05e9\u05dc\u05d9\u05dd \u05d4\u05d9\u05d0 \u05ea\u05e2\u05e8\u05d5\u05db\u05d4 \u05e7\u05d1\u05d5\u05e6\u05ea\u05d9\u05ea \u05e7\u05d8\u05e0\u05d4 \u05d5\u05de\u05e7\u05e1\u05d9\u05de\u05d4 \u05e9\u05e0\u05d5\u05d2\u05e2\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05e0\u05d1\u05d5\u05df \u05d5\u05d9\u05e4\u05d4 \u05d1\u05de\u05e2\u05e8\u05db\u05ea \u05d4\u05de\u05d5\u05e8\u05db\u05d1\u05ea \u05de\u05d0\u05d3 \u05e9\u05d1\u05d9\u05df \u05d0\u05d3\u05dd \u05dc\u05d8\u05d1\u05e2. \u05d1\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea \u05d7\u05dc \u05e9\u05d9\u05e0\u05d5\u05d9 \u05de\u05e1\u05d5\u05d9\u05dd, \u05d0\u05d9\u05d8\u05d9 \u05d5\u05de\u05e6\u05d5\u05de\u05e6\u05dd, \u05dc\u05d2\u05d1\u05d9 \u05de\u05e7\u05d5\u05dd \u05d4\u05d0\u05d3\u05dd \u05d1\u05d8\u05d1\u05e2 \u05dc\u05db\u05d9\u05d5\u05d5\u05df \u05d4\u05d4\u05d1\u05e0\u05d4 \u05e9\u05dc\u05d0 \u05d4\u05db\u05d5\u05dc \u05e0\u05e2\u05e9\u05d4 \u05e2\u05d1\u05d5\u05e8 \u05d4\u05d0\u05d3\u05dd \u00a0(\u05d5\u05db\u05da \u05e6\u05d9\u05d9\u05d3 &hellip; 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